When it comes to hotel design, the first impression is imperative. But it’s only the beginning.
In order to make a lasting impression on your guests, you want to make every single part of their experience memorable.
There are so many intricate pieces involved, and lining them up perfectly is no easy feat. Often, it involves months and even years of researching, planning and executing.
But without this one simple step, none of your hard work and investment will pay off.
It’s something we follow in every single hotel design we create.
It’s something I’ve mastered after spending years working in the hotel industry, and then building my own business working as an interior designer in this space.
Ready? Here it is…
When designing for a hotel, you must think like a guest.
Not like an owner.
Not like the corporate office.
The consumer perspective always comes first.
Here are three ways hotel interior design can (and should) influence your guest’s experience:
- It should make them feel good.
This sounds simple at its surface, but there is a lot of work involved in getting behind the psychological and emotional aspects of the hotel experience.
Consumers don’t simply select a hotel based on its aesthetics and location. Much of their decision is influenced by the philosophy of the brand, which must be incorporated into the design. The experience begins the moment they click on your website, and this emotion must remain consistent throughout their entire stay.
- It should cater to their individual needs.
Different guests want different things, which is why it’s crucial that you have a clear understanding of who your target market is and how you can best serve their needs. For example, a family with young children may be looking for a baby proof room, while a business traveller prioritizes a stress-free work environment.
Each hotel guest values different experiences, and it’s the hotel designer’s job to make strategic decisions that impact guest experience, no matter what their preferences are.
- It should transcend their expectations.
Regardless of branding or consumer demographics, there are certain requirements that remain non-negotiable for guests, including a comfortable bed, controllable lighting and room temperatures, a powerful shower, sufficient storage, and ample power outlets placed in convenient locations.
But a growing number of guests are looking for impactful and interesting areas and offerings throughout their stay. This may include “Instagrammable” moments created through striking design, art displays and mindful furniture and floral arrangements. This is why the hotel designer must stay ahead of industry trends and innovative designs that go above and beyond the necessities.
What’s one design element that made your experience memorable during a recent hotel stay? Share in the comments!
Have questions about your hotel design? Connect with us for a complimentary consultation, or leave a comment below!
