Before we come on to the post-COVID part of our theme let’s start by saying a few words about the importance of prioritizing hotel decor in general.
It’s no great revelation to say that there is a close correlation between the quality of a hotel’s interior design and the overall quality of the guest experience.
The discerning traveler is deeply affected by the positive impact of stunning design and for many, it is a high priority on their list of must-haves when selecting a new hotel to stay in or making a repeat hotel booking.
For this reason, making interior design and hotel decor a priority is a must at any time for hotel owners who wish to have a positive impact on a new guest’s perception or boost customer loyalty.
1. Improvements Make a Big Difference
In a post-COVID world, hotel interior design matters even more than previously because the pressure on the hospitality industry has greatly increased.
Hotels that fail to give attention to something as fundamental to their success as hotel decor will miss the opportunity to make a connection with guests who include hotel aesthetics on their post-COVID list of travel incentives.
Post-COVID, the new normal means that even the smallest changes to your hotel decor can make a big difference. Even if these improvements are relatively subtle changes to color, texture, pattern, or light they can make you stand out more than a little from the competition.
In an ideal scenario, you will be able to give attention not only to your hotel décor but also to the overall design and layout of your hotel guest room. Post-COVID sensibilities favor an environment that makes the most of ventilation and space. If there is also an opportunity to provide access to outside areas that afford privacy this is all the better. In general, the more open and spacious the design scheme the more this will accommodate the socially distanced new reality we now live in.
2. Possible post-COVID Improvements
A major physical and psychological factor for guests post-COVID is cleanliness. What kind of changes in guest room decor can appeal to post-pandemic travelers in this respect?
A minimalist approach allows hoteliers to convey a pure aesthetic and highlight the cleanliness of the hotel.
Extra items and accessories that might in a different time have added to a room’s charm may now seem like unnecessary clutter. Guest rooms now need to be as minimalist and spacious as possible to fulfill guests’ needs for a room that can be used for multiple functions including rest and work.
As in many other sectors, the pandemic has pushed the hospitality industry to speed up the implementation of several trends like the adoption of touchless technology, sustainability, and 24/7 connectivity. As the hospitality industry continues to adjust, hoteliers must prioritize their investment in the guest experience in key areas.