Hoteliers, you likely already know that you are going to have to adapt quickly, intelligently, and effectively to survive and thrive in the ultra-competitive hospitality industry when post-COVID travel begins.
While there is a lot of confidence still that regular travel activity will be reestablished, for most small hotels the key will be to survive the next few seasons.
With that sobering thought in mind, do you need to establish an action plan to adapt? That may involve a significant change in your marketing strategy to ensure the successful future of your hotel.
For example, if you are a hotel that has relied on business travel for profitability, is that same client base going to continue at previous levels now that we have entered the Zoom era? For most, the answer is a resounding no.
1. Revisiting Your Hotel Client Demographic
If your hotel caters to business travel, does it make sense to continue that strategy in a zoom era? Or do you need to pivot and make sure that you can appeal to leisure travel?
It could be a vital piece of shrewd business foresight to make sufficient resources available now to ensure that your plan can be implemented right away. If you act fast to strategically reposition your hotel, you can adapt, survive, and also thrive when the travel rebound happens.
2. The Key Role of Interior Design in Your Repositioning Strategy
Once you have concluded that you need to appeal to a different client base this will necessitate doing more than just tweaking the wording on your automated email messages.
Your new strategy is to target a particular type of client and cater to them in an outstanding way.
You need to address that new client base’s needs more effectively than your competitors.
It is important to remember that the interior design of your hotel lobby and rooms contributes massively to creating a consistent experience for your guest. If the interior design of your hotel doesn’t now convey the right atmosphere to your target clients, you should freshen things up.
3. Prepare Now for Post-COVID Travel
Today I read a great proverb, “You don’t wait until you’re thirsty to start digging a well.” The point of that proverb is obvious, one lesson we can take away from Covid-19 is that things change quickly so if you think you may need to make changes it is wise not to delay. The investment makes sense because the hotels that stand out will get higher occupancies, premium prices, greater rates of client retention, and plenty of referrals.
If you are truly passionate about the hospitality industry you already understand that interior design is one of the main keys to success.
The question is, will you adapt in time and be ready to cash in on the rebound?
Here at Lesley Wong Interiors, we want to help you create the atmosphere that you need to appeal to a different demographic. We understand that the superior design of your interior spaces will make that goal a reality.
